Fundraising Campaigns & Feasibility Studies
Big dreams need thoughtful plans. From early visioning through campaign launch, we offer feasibility study design, donor engagement strategies, and campaign coaching that keeps momentum strong and your mission front and center.
CAMPAIGN READINESS ASSESSMENt
FEASIBILITY STUDY & IMPLEMENTATION
ANNUAL CAMPAIGNS
CASe FOR SUPPORT DEVELOPMENT
DONOR STRATEGY & VOLUNTEER TRAINING
Frequently Asked Questions
Here are some common questions we get asked about how we parter with you for fundraising campaigns and feasibility studies.
What is the difference between a Capital Campaign and an Annual Campaign?
An Annual Campaign raises funds each year to support your organization’s ongoing operations—things like staffing, programming, and day-to-day expenses. It’s typically repeated annually and relies on a broad base of donor support.
A
Capital Campaign is a focused, time-bound fundraising effort designed to support a major initiative like constructing a new facility, launching a large-scale program, or investing in long-term infrastructure. Capital campaigns usually involve a significant goal, a compelling case for support, and often begin with a feasibility study. They are typically led by a dedicated, engaged volunteer committee working alongside staff to cultivate and secure major gifts.
Does TSG run the Capital Campaign for us?
We don’t make donor asks on your behalf, but we walk alongside you every step of the way. TSG provides the strategy, tools, coaching, and structure you need to run a successful capital campaign. From readiness assessments and feasibility studies to volunteer training, donor strategy, and case development, we equip your team and campaign leaders to confidently engage donors and reach your goal.
What is a Feasibility Study, and why is it important?
A feasibility study helps you understand whether your fundraising goal is realistic and how best to achieve it. Through confidential interviews with key stakeholders and potential donors, we gather feedback on your project, test messaging, and assess your campaign readiness. The study results offer valuable insights, reduce risk, and help you move forward with clarity and confidence.