Nostalgia is Not a Business Plan

Your future is forward-facing

The “Camp Granada Song” by Allan Sherman was a playful novelty when it debuted back in 1963. It depicted a little boy’s fictional complaints and created an image of camp in the minds of listeners that has lingered through the years. While playful and fun, it is not the camp or retreat experience that guests wax nostalgic for in 2023. No one wants “Hello Muddah, Hello Fuddah, here I am at Camp Granada” anymore.


So, what do they want? A safe environment with upkept buildings and grounds. Tasty food with accommodating menus. Comfortable beds and bathrooms with privacy. Welcoming and inviting programs where everyone is included!


  • Do you want to bring in new guests? What is the first impression of your facility? If the first impression is unsafe, dirty, messy, and unkept … I’m NOT staying here, and my child is NOT staying here.  Safe, clean, organized, and cared for sites are critical and everyone’s responsibility. Hire and train to a standard of “if you see something amiss … you own it to get corrected.”
  • How about serving special diets? Eating gluten free is not just a trend for many people, it’s a food accommodation akin to a nut allergy. Vegetarians are not trying to make your food service people annoyed and stressed … they are eating a healthy diet. Invest in new and creative ways to make “special diets” an integral part of an amazing food service for EVERYONE and guests will return again and again.
  • Have you slept in your beds recently? How did your back feel in the morning? Could my partner and I sleep together during the family event geared to extend your “shoulder season?” Buy some queen beds for your guests that are so comfortable they come back … with their adults.
  • I know ramps are expensive and sometimes understanding someone else’s life experience can be challenging. Yet, if you do not provide respect, privacy, emotional safety, and inclusion for the everyone … who’s to say you do for anyone? 



1963 to 2023…the world is a different place entirely. We can lament or embrace the changes but they are going to keep coming. Today’s social media platform will be tomorrow’s AOL. The slick wealth engine linked to your CRM will undoubtedly be replaced by some AI service. Nostalgia isn’t a forward-facing business plan. No one wants “Hello Muddah, Hello Fuddah, here I am at Camp Granada” anymore.

Subscribe

* indicates required
Topics you're interested in:
A Dashboard is a simple tool to set goals, and track workplace success.
By Amanda Thompson September 15, 2025
Drew Demery and David Sherry break down a useful planning tool called a 'Dashboard'. This dashboard is a simple document that lays out specific goals, timelines, a clear vision for success and measures milestones along the way.
By Amanda Thompson September 8, 2025
Drew Demery and Glenn Svetnicka of The Sherry Group cover the who, what, why, when and how of a great volunteer work day at your summer camp.
By Amanda Thompson September 1, 2025
Drew Demery and Glenn Svetnicka discuss the finer points of hosting a great staff meeting. Everything from the perfect snack selection to empowering a "Gatekeeper", this episode is packed with tons of useful tips for your next professional meeting.
Dav and Drew discuss what Camp Directors can do after summer camp ends in order to rest, reset and
By Amanda Thompson August 26, 2025
Dave and Drew discuss what Camp Directors can do after summer camp ends in order to rest, reset and reprioritize the upcoming year.
By Amanda Thompson April 4, 2025
This final episode of the series covers fundraising for development, naming rights and many other useful tips. It also covers how to overcome unique challenges that might arise in the process and several insightful success stories.
By Amanda Thompson March 7, 2025
Sherry Group members takes a deep dive into site master planning, mapping and how to create a future vision for your summer camp using the inventory discussesd in episode two.
Show More